FREE LIVE MASTERCLASS · Tuesday, November 17 · 6:00 PM ET
FREE LIVE MASTERCLASS WITH DANNELLA BURNETT
Event Money Mastery
The three events every expert needs to turn what they know into predictable revenue.
Most experts treat events as something they get invited to. The ones building real businesses treat events as something they own. In ninety minutes, Dannella walks you through the three she runs on purpose, and the order to build yours in.
DATE
Tuesday, November 17
TIME
6:00 pm ET
LENGTH
90 minutes
WHERE
Live on Zoom
Free. Live. Takes fifteen seconds.
FREE · LIVE · 90 MINUTES
Save your seat.
It costs nothing. Dannella teaches this live and works with the room in real time, so take the seat if you plan to be in it.
“If your goal is a quarter-million-dollar business, a three-day event is the path to getting there.”
DANNELLA BURNETT
THE PATTERN
Speaking gets you known. Events get you paid.
You are already good in a room. You have spoken on other people's stages, it went well, and then you went home and waited for the next invitation. The experts building real businesses stopped waiting. They host. When you own the event, you own the room, the list and the offer.
- Your best months came from someone else's stage, on someone else's calendar.
- You hosted an event that filled the room and did not fill the bank account.
- You have thought about a masterclass, a summit and a live event, and you are not sure which comes first.
- You sell one to one, and you are running out of hours to sell.
WHAT WE COVER
Ninety minutes. Three events.
Every expert business that grows past one to one runs on the same three events. Each one has a job. Most people build them in the wrong order.
01
THE CASH-FLOW EVENT
The Money-Making Masterclass
Sixty to ninety minutes, live, built around one offer: your introductory offer, a seat on your calendar, or a ticket to your bigger event. Run it monthly and cash flow stops being a surprise.
02
THE LIST-BUILDING EVENT
The Lead Generation Summit
You host. Partner speakers bring value and bring their audiences, who are your audience. Your database grows, and you always have someone to invite to your next masterclass.
03
THE HIGH-TICKET EVENT
The Three-Day Live Event
Where your high-ticket offer lives. It is the path to a quarter-million-dollar business, and it is the one most experts try to build first and fill last.
YOU LEAVE WITH
Your Event Map
Which of the three to build first, what each one sells, and how each one feeds the next. A plan, not a page of notes.
HOW THE THREE WORK TOGETHER
The masterclass is your sales tool.
The summit is your lead generation tool.
The 3-day event is your sales-at-scale tool.
Most experts build one event and wonder why it will not carry the business. It was never supposed to do it alone.
WHO THIS IS FOR
Two kinds of experts get the most from this.
You have expertise and an audience, or the start of one
Coaches, consultants, speakers and authors who are ready to stop renting rooms and start hosting them. You do not need a big list to start. You need the right first event.
You have hosted before and the money did not follow
People came, people loved it, and the revenue was a fraction of the effort. Usually it is not the event. It is the order you built them in and what each one was built to sell.
This is not a session on venues, logistics or décor. It is the business model behind the events.
MEET YOUR GUIDE
Dannella Burnett
EVENT PRODUCER & SPEAKER STRATEGIST
Dannella has built two million-dollar businesses with speaking and events at the center of both. She produces events for experts, places speakers on stages every week, and has spent forty years watching which events make money and which ones only make memories.
That is why this is not theory. It is the model she runs, in the order she runs it.
Tuesday, November 17 · 6:00 pm ET · LIVE ON ZOOM
Stop renting rooms. Start owning them.
Ninety minutes. Three events. The order to build yours in.
Helping mission-driven experts accelerate
growth and impact through the strategic power of speaking and events.
© 2026 The Authority Agency · Oakwood Occasions LLC
Results mentioned are not typical and depend on individual effort and circumstances.
Individual results may vary. Any applicable guarantees are set forth in your agreement and are subject to its terms and conditions.